Conceptualized by Richard Harrison of Big-H Enterprises for the purpose of launching Vida brand purified water, La Ruta Maya Belize River Challenge made its debut on March 9, 1998.

It was an opportunity to bring together many partners in order to build an event that would allow for promotional themes of ‘natural products’ identified with sports, endurance, while at the same time raising consciousness about one of Belize’s natural resources: The Belize Old River.